Lupe Todd-Medina
Effective Media Strategies, President

Born in the Republic of Panamá, Lupé's first-hand knowledge and understanding of many of the social issues affecting immigrant populations have helped her shape and implement winning communications campaigns in diverse communities.

As director of communications for the first black district attorney of Brooklyn, Lupé was charged with raising the profile of the work of DA Thompson's office and laying a strong foundation for the communications operation. Before returning to government, Lupé spearheaded communications for Shavar Jeffries for Mayor of Newark, NJ and as director of communications for the successful campaigns of Rep. Hakeem Jeffries (D-NY,08) and Assemblyman Walter T. Mosley (D-NY, 57th). Lupé was also the first press secretary for Newark Mayor Cory A. Booker (Sen. Cory A. Booker) and the chief spokesperson for the city of Newark.

Lupé has been a spokesperson for national, state and city elected officials for over 17 years and is a skilled media relations and government affairs consultant. Her strong background in strategic campaign communications, crisis management and rapid response were essential for the winning political campaigns for New York State pro tempore Assemblyman Jeff Aubry (D-NY, 35th), Bill de Blasio for Public Advocate, Melinda Katz for Queens Borough President, Council Member Al Vann (D-NY, 36th), Council Member Ruben Wills (D-NY, 28th) and more.

Residing in Bedford-Stuyvesant, Brooklyn, Lupé has also consulted on behalf of various associations and non-profits including Newtown Creek Group and the Committee for Taxi Safety, the largest licensed leasing association in New York City that handles the leasing operations for New York City taxicab medallions.